The ENYE Group launches Chicago market ad campaign for ESENZIA
21-Jun-2011Local media campaign launches with the July 2011 Restaurant Edition of Chicago Social (CS) Magazine
CHICAGO, Illinois - June 21, 2011 - The ENYE Group has announced today that it has launched a new advertising campaign in the Chicago market in various publications to support the ESENZIA Old Vine Wines brand. The full page color ad, co-financed by ENYE and Bodegas Tempore and featuring Manolo Yago, the winery's owner, will first be featured in Chicago Social (CS) Magazine in the July 2011 Restaurant Issue, followed by other prominent local publications through the end of the year.
Dustin Goldstein, President and CEO of The ENYE Group said, "ESENZIA offers one of the best values for money in Spanish wine. Our campaign is about distinguishing the brand in the market by focusing on the quality of the wine but also the story of the family behind the winery that produces it. Two generations of the Yago Aznar family currently work at the winery and are absolutely passionate about their vineyards and end product. We are proud to be associated with them on this special exclusive project for ENYE."
There are two wines in the ESENZIA line: Old Vine Garnacha and Old Vine Tempranillo. The Garnacha is made from 60 - 65 year old bush vines, and the Tempranillo is made from 50 - 55 year old vines, with an average yield of just 2,500kg/ha. These low yields are the reason that ESENZIA over-delivers in intensity of color, fruit and spice in every bottle and readily pairs well with all kinds of food. Parker ratings from the new vintages are pending, and the 2009 Garnacha was awarded 88 points last year. Furthermore, the packaging is one of the most attractive in the market, featuring an actual black and white photo of the vineyard taken in January 2010.
For additional details on how to purchase ESENZIA Old Vine Wines, please contact our office on (312) 876-1200 or via email at info@enyegroup.com.
